Allegra Landers
Allegra Landers is a transformative marketing leader with a reputation for driving exponential growth and fostering innovation in healthcare technology and behavioral health markets. With over 20 years of experience, Allegra has redefined marketing functions for organizations undergoing critical periods of growth and transition, bringing a strategic, data-driven approach to every challenge. Her expertise spans the full spectrum of marketing, from demand generation and go-to-market strategies to brand positioning and customer engagement, making her a trusted partner for organizations seeking to evolve and scale.
As Chief Marketing Officer at Concord Technologies, Allegra spearheaded a comprehensive modernization of the marketing function, achieving 29% revenue growth and building a high-performing team from the ground up. Within just 18 months, she successfully launched a new product, established product marketing competencies, and transitioned the company to a fully integrated, metrics-driven demand-generation model. Her ability to balance strategic vision with operational excellence has consistently delivered measurable results, earning her a reputation as a growth-focused leader who thrives in dynamic, fast-paced environments.
Allegra’s tenure at Qualifacts Systems, a leading behavioral health SaaS provider, further underscored her ability to transform organizations. She redefined the company’s brand positioning, achieving 45% revenue growth and doubling bookings targets during her leadership. By implementing Agile marketing methodologies and fostering cross-functional collaboration, she empowered her team to consistently exceed pipeline targets, creating scalable systems that supported long-term growth. Her deep understanding of the behavioral health landscape allowed her to connect with customers in meaningful ways, strengthening loyalty and driving market leadership.
Through her consulting work, she offers her expertise as a fractional CMO, partnering with healthcare SaaS companies, private equity firms, and behavioral health organizations to navigate critical moments of transformation. She specializes in building marketing strategies that align with organizational goals, ensuring consistent, predictable growth. Known for her collaborative leadership style, Allegra builds trust across teams, enabling companies to achieve enterprise-wide success.
Allegra is also a passionate mentor, helping emerging leaders develop the skills and confidence needed to thrive in their roles. Her commitment to fostering growth—whether for individuals, teams, or entire organizations—is rooted in her belief that success is driven by collaboration, innovation, and a shared vision for the future.